The White Company - Stylish Home Collections

 
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The White Company
The White Company is a multi-channel retailer who specialises in supplying an incredibly stylish collection for the home, principally in white. Founded in March 1994, The White Company is a specialist mail-order company offering a wide range of lifestyle products for the home, principally in White. The company philosophy is and always has been to provide only the finest quality at outstanding value for money. They only work with the best factories in the world and almost everything they sell is made exclusively for them. With 48-hour despatch as standard and Express when required, orders can be placed by phone, fax, email, post, on-line, or in person at one of their shops. Today, with over 300,000 people on the mailing list, The White Company sends out up to 1,500 orders a day and produces 10 brochures a year. The Forecast turnover for year-end March 2003 was £21million and March 2004 is £28 million.
 
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 Summary 
 

Since the initial launch in 1994, The White Company has gone from strength to strength. In 1995, it won The Small Business of the Year Award from Midland Bank & SHE Magazine. In 1997, Christian Rucker was nominated for The Business Woman of The Year Award and was the youngest women ever to be a finalist. In 2000, The Sunday Times/Virgin Atlantic Fast Track 100 listed The White Co as the 28th fasted growing company in the UK.

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