Opistat is a European Research Institute whose goal is to understand consumer needs and opinions better. OpiStat measures Internet usage anonymously and surveys participants according to their profiles and online habits. Participants in the survey program are rewarded with incentives. This commitment to long - term research enables us to provide an accurate representation of the continuously evolving Internet landscape. Those who register with the OpiStat Program are offered an award winning anti-virus software free, Norman Virus Control*, which includes free continuous updates and e-mail support (with a retail value of £ 41!). OpiStat is a European Research Institute with in-depth experience in demographic studies. They participate in European Internet development through the analysis of user attitudes and behaviour. Our research results enable us to better understand consumer needs and to assist companies with customer insights and service optimisation.