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Miele's founders realized this from the outset and quickly developed a Miele trademark depicting the company's name in a striking style. From the mid-1920s, great importance was attached to using a sloping dash as the dot on the "i". The Miele trademark, nowadays known as a "logo," was thus something of a pioneer achievement in the field of "branding" long before modern marketing discovered the concept. Some years ago, the "Süddeutsche Zeitung", one of Germany's leading daily newspapers, did a survey of trademarks in Europe.

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Posted on 08 / 08 / 2005

Miele Revolution 500

I was advised to choose Miele because they are very well-made, use durable materials & they look nice. After around 6 months of use the revolution is very powerful, easily controllable for any surface, and is relatively quiet. I decided to dump my Dyson because all the dog hairs would clog up the internals. To start with it was disappointing because this machine uses bags, but it doesnt seem to have the same clogging problem like the Dyson. As a cyclinder vacuum i've found it much more manoeuverable than an upright, the electrobrush and settings also provide excellent control and suction. If your looking for a long lasting quality vacuum this is it.

User Rating -
Claire

Popularity
Value for money
Ability to find on the Net
Better value than high street

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