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Levi are probably the best known make of demin jeans the world over. They make top quality men's, ladies and children's jeans and sell them at above average prices. Recently some companies in the Uk such as Tesco have tried to import Levi jeans direct and sell them at a cheap price compared to the proper retail price set by Levi. They lost their court case against Levi in this respect.
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's and Dockers brands.
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& Co USA.
Strauss & Co. - Explore the Legacy. Copyright ©2001
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- Levi 501 - Easily the best jeans I have ever owned and seem to last forever.
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Value for money
Ability to find on the Net
Better value than high street
Summary of Levi
|The company employs a staff of approximately 12,400 people worldwide, including approximately 1,500 people at its San Francisco, California headquarters. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans Levi jeans were born. Today, the Levi trademark is one of the most recognized in the world and is registered in more than 160 countries. Levi make probably the best quality demin jeans for the retail price sold at.|
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