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Levi Strauss was born on February 26, 1829, was a Jewish Bavarian-born American clothing manufacturer. It was in 1853, that Strauss decided to move to San Francisco, California, where he founded Levi Strauss & Co., and sol work clothes to gold prospectors and miners. And it was Later, Strauss who discovered the material denim. Present day Levi are probably the best known make of denim jeans the world over. They make top quality men's, ladies and children's jeans and sell them at above average prices. Recently some companies in the Uk such as Tesco have tried to import Levi jeans direct and sell them at a cheap price compared to the proper retail price set by Levi. They lost their court case against Levi in this respect. Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Their market-leading apparel products are sold under the Levi's and Dockers brands.

• Marshall Ward
  Online department store that offers men's and ladies levi denim jeans at low / cheap prices.
• Dress for Less
  Designer online outlet shops that offers more than 2,500 bargains from brands like Levi.
• Cloggs
  Sells with their range of denim jeans from companies such as levi and Lee.
• Jeans Direct
  Online jeans portal selling quality brands such as Lee, Levi, Wrangler, Docker.
• Levi.com - Hong Kong. China. Other Levi Strauss & Co. Sites Careers @ Levi Strauss & Co. Privacy Policy | © 2004 Levi Strauss & Co USA.
• Levi Strauss & Co. - Explore the Legacy. Copyright ©2001 Levi Strauss & Co. Site use and privacy policy. Site map. Best viewed with 800x600 resolution.

Posted on 25 / 07 / 2005

Levi 501

Easily the best jeans I have ever owned and seem to last forever. I recently got a new pair of 501 jeans from Marshall Ward for £44.99 and these jeans are the original fit type with button fly fastening and washable, denim and cotton. I always buy the same colour of dark blue Levi 501 jeans and even though Levi are being seen as more of an uncool brand these days I still think they are by far the best. A normal pair of Levi jeans will last me about 3-4 years and the only problem I usually have with them after this time is that the colour starts to fade from all the washing. I have also been the main Levi store in San Francisco and got some made to measure jeans their which were fitted by a laser machine, I also found out that Levi 501 jeans are a direct descendant of the original pair made in 1873.

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Amy

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Better value than high street

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The company employs a staff of approximately 12,400 people worldwide, including approximately 1,500 people at its San Francisco, California headquarters. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans — Levi jeans — were born. Today, the Levi trademark is one of the most recognized in the world and is registered in more than 160 countries. Levi make probably the best quality denim jeans for the retail price sold at.