Home > Footballs
Suppliers - Argos
, John
Lewis
Description - An essential ingredient of the sport, football.
Posted on n/a
Until recently Mitre controlled the whole football industry in the UK. They were by far the best selling brand, and were used in all the UK national leagues and international games. This has recently come under threat by major sports brands such as,
- Adidas
- Nike
- Puma
- Reebok
They have all made a concerted effort to dethrone Mitre. They have done this by creating more technologically advanced footballs, and by major advertising programs. You will find that in all the major football tournaments such as the European and World Cup, the football used is from either Adidas or Nike. Adidas were particularly successful with their eastern/dragon design for the World Cup in Japan/South Korea in 2002. Therefore when buying a football nowadays, realise most kids will want the football used in major tournaments, and Nike and Adidas are slowly becoming the market leaders. Both in terms in volume sold and the quality of the football.
Of course when looking for a cheap football none of this matters much. You can find a good useable football for £5. Mitre do one for this price, and other lost cost brands such as Lotto have footballs for this price.
The majority of quality footballs are sold because they are used in international and national football games. One of the most successful footballs sold was the Adidas World Cup 2002 football. It contained a eatern/dragon design, and was the official FIFA match ball of the 2002 Japan and Korea World Cup. Another high selling football to look for is the Puma Aquilia, it uses a hard wearing pumatec technology for training and skill practise and come complete with inflation needle.
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