Route One - UK Website

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Route One
Route One, established in 1989, is the UK’s leading independent street store. We specialize in equipment, clothing and shoes for skate, inline, BMX and All Terrain boards (ATB). They sell over 60 different street fashion and shoe brands including Adio, DC, Element, Etnies, Emerica, Osiris, Vans, Razors, Rollerblade, Salomon, Globe, Von Zipper and many more. We target our marketing to the high-spending customers in the 12-24 male segment and make sure they are the first to get the latest gear.

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Summary of Route One


Route One has quickly grown to become the UK's leading independent street store retailer and we have helped over 100,000 riders get started in the UK. With 18 stores in the UK, a successful catalogue business and expanding online presence we are at the centre of ‘street’ culture.

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