Route One, established in 1989, is the UKs leading independent
street store. We specialize in equipment, clothing and shoes for
skate, inline, BMX and All Terrain boards (ATB). They sell over
60 different street fashion and shoe brands including Adio, DC,
Element, Etnies, Emerica, Osiris, Vans, Razors, Rollerblade, Salomon,
Globe, Von Zipper and many more. We target our marketing to the
high-spending customers in the 12-24 male segment and make sure
they are the first to get the latest gear.